More and more retailers are hosting events in their stores for the brides to be, an event that even though it is successful for the retailers could be expensive. We now give both the retailers and visitors an amazing deal that also equals a guaranteed sale: By placing an order during Nordic Bridal Show the retailers get to borrow a collection from a brand for free, to use in their own store event.
In other words: by placing an order during Nordic Bridal Show everybody wins. Exhibitors will guarantee sales and the retailer gets a store event for free.
* The order must contain a specific number of dresses, chosen by the supplier.
Because of the new demands, the busiest days for a Scandinavian retailer are therefore in January-April where the bride, bridesmaids and groom buy their wedding outfits.
In order to keep the cash position throughout the year the retailer need to limit the gap between purchase and sale to be able to run their business. Most of the trade shows has been held early in the year, which has forced the retailers to place their orders early and the cash position has therefore been poor (see illustration).
In order to limit this red gap the retailers need to place their order later during the season and Nordic Bridal Show is the perfect timing for this.
At this point the retailer know what the brides demand and have also sold off most of their stock and are able to restock with new dresses. Not many Scandinavian retailers have placed their orders in the early trade shows this year and are making plans to place their order at Nordic Bridal Show (9-10th of June 2019).